Talent agreements
Agreements with artists, creators, influencers, hosts, models, and other individuals participating in a campaign.
Advertising& sponsorships
Image, content, and commercial partnerships
Commercial partnership agreements, image rights management, and contracts between brands, agencies, talent, creators, and sponsors.
Explore the industryA strong campaign begins with clear agreements.
Legal and commercial strategy
A campaign may involve talent, music, photographs, trademarks, locations, videos, products, and multiple distribution channels.
Each element requires permissions, agreements, and conditions defining who may use it, for how long, and within what scope.
Commercial partnerships
Campaign creativity should be supported by agreements and authorizations aligned with its actual scope.
Legal protection for campaigns, collaborations, and sponsorships.
Clearly define the scope of a campaign, collaboration, or sponsorship.
Regulate the use of image, name, voice, trademarks, and creative content.
Establish payments, deliverables, exclusivity, and each party's obligations.
Prevent conflicts between agencies, brands, talent, and representatives.
Protect the rights involved before publishing or distributing a campaign.
Areas we support
Agreements, image rights, and content
Our advisory services can cover anything from a one-time collaboration to the complete structure of a campaign or sponsorship.
Image rights
Authorizations to use a person's name, image, voice, performance, and other elements connected to their identity.
Sponsorships
Structuring agreements between brands, events, artists, creative projects, teams, and representatives.
Use of music and content
Licenses to incorporate works, recordings, photographs, illustrations, videos, and other assets into campaigns.
Exclusivity and competition
Definition of categories, territories, terms, and restrictions involving competing brands.
Campaign exploitation
Conditions for distributing materials through television, digital media, social networks, outdoor advertising, events, and platforms.
Who we support
Brands, agencies, and talent
Every participant should understand their obligations, rights, deliverables, and usage limitations within the campaign.
Brands and companies
Structuring campaigns, sponsorships, licenses, talent collaborations, and the use of creative content.
Agencies
Agreements with clients, talent, production companies, creators, service providers, and rights holders.
Artists and talent
Review of campaigns, image rights, payments, exclusivity, deliverables, and the duration of authorizations.
Influencers and creators
Agreements covering content, posts, mentions, metrics, subsequent use of materials, and commercial collaborations.
Events and festivals
Sponsorships, activations, brand presence, image rights, content production, and compensation.
Production companies and media
Authorizations, production agreements, rights over materials, and campaign exploitation.
At every stage of the campaign
From planning to distribution
The legal structure should be established before producing materials, hiring talent, or publishing the campaign.
Planning
We identify participants, content, media, brands, territories, and the rights required for the campaign.
Negotiation
We define deliverables, payments, exclusivity, duration, image rights, and each party's obligations.
Production
We formalize authorizations involving talent, music, photographs, videos, locations, and other materials.
Distribution
We establish the territorial, time-based, and media scope for the exploitation of the campaign.
What an advertising agreement should define
Essential terms
Agreements should reflect the campaign's actual scope and prevent an authorization from being used indefinitely or for purposes beyond those negotiated.
Deliverables
Posts, appearances, content, mentions, and any other agreed activities.
Use of image
Authorized materials, distribution media, modifications, territories, and duration.
Compensation
Fees, payments, bonuses, products, exchanges, and other financial terms.
Exclusivity
Restricted categories, competing brands, duration, territory, and scope of the limitation.
How we work
Review, structure, and formalization
We analyze the campaign and define the documents needed to protect the parties and ensure its proper execution.
Review
We analyze the campaign, its participants, content, applicable rights, and commercial objectives.
Legal structure
We define agreements, authorizations, licenses, compensation, and exploitation conditions.
Formalization
We prepare the documents and assist with negotiations until the agreements are clearly established.
Related services
Strategy for campaigns and sponsorships
Explore the services that can support an advertising strategy, commercial collaboration, or sponsorship.
Legal & commercial advisory
Guidance for defining the appropriate legal and commercial structure for a campaign or collaboration.
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Business and contracts
Drafting and review of agreements between brands, agencies, talent, representatives, and service providers.
Explore service
Licensing and synchronization
Management of permissions to incorporate music and recordings into campaigns and audiovisual content.
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Rights protection
Strategies addressing the unauthorized use of image, music, content, trademarks, or advertising materials.
Explore service
Build campaigns and sponsorships with clear rules.
Receive guidance on agreements, image rights, content, deliverables, exclusivity, and compensation.